Case study - Tech
3.1x
CPA vs. industry
290%
ROI vs. Reddit Ads
540k
Cumulative Reach
2.2m
Total Interactions
670k
Cumulative Views
29k
Cumulative PE
Overview
An Edtech company, specialising in cognitive brain training, struggled from negative reviews on Reddit. The goal of the campaign was to tackle challenges such as boosting website traffic, increasing demo requests, and repairing their online reputation to increase revenue.
Strategy
We focused on strategically placing content in trending discussions and relevant subreddits targeting parents of children aged 3-16. We facilitated discussions by sharing educational posts detailing the company’s mission and services, and sharing personal stories to initiate dialogue and gather community insights.
Results
- No. of outbound leads increased by 1.5x
- Website traffic and Facebook inquiries increased by 200%
- Within the first month, the campaign generated demo sign-ups directly attributable to it, with Reddit mentioned as the discovery source
- Successfully re-aligned public perception towards the brand, evidenced by the top three comments receiving an average of 58.6 combined upvotes, reflecting strong community engagement and approval
What the FAQ?
User-Generated Content can significantly impact a company’s online reputation by providing authentic, peer-to-peer validation or criticism that shapes public perception and brand loyalty.
No, we do not. We facilitate all reviews (positive, neutral or negative) to be placed on Reddit so that the public will have a balanced perception of your brand.
All reviews are placed by the users themselves – through their own account. Most importantly, authenticity is key. It is our mission that Reddit will continue to be revered as a space where people can speak freely.
Simply reach out to team@reddify.ai. If there’s an opening on our intake for the quarter, we’ll arrange a call with you.
Yes, unfortunately, we are limited to the number of clients we can take every quarter. If you do not hear from us, please note that your company has been placed on a waiting list. Once a slot has opened up, we will reach out to you. We thank you for your patience and understanding.
Get in touch at team@reddify.ai
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